SOCIAL MEDIA CONTENT CREATOR / COORDINATOR

WHAT’S THE OPPORTUNITY?

We are looking for a creative and dynamic Social Media Content Coordinator to join our team at Your CEO Mentor. You will predominantly focus on creating engaging content for Martin Moore’s LinkedIn page (https://www.linkedin.com/in/martin-moore-075b001/) and Instagram account (https://www.instagram.com/yourceomentor/?hl=en). This role is perfect for someone who loves to craft social media strategies, create and edit content, and engage our audience.

This is a part-time position (10 hours per week) and offers flexibility to work from home or in a hybrid arrangement between our Sydney office and WFH. We have a solid social strategy in place that is yielding results, and we want you to continue and improve on it while our marketing manager is on maternity leave! Ideally this role will stay on upon her return. 

No agencies or VAs please unless you’re a VA who is social first.

KEY RESPONSIBILITIES

• Create fun and engaging content to tell our brand story and engage our audience on LinkedIn and Instagram.
• Plan, brief, film, and edit content tailored for LinkedIn and Instagram (currently we are creating with an IG first mentality).
• Post, schedule, and manage content across our LinkedIn and Instagram platforms.
• Work collaboratively with our team to ensure a cohesive and high-impact brand experience.
• Utilize ManyChat to create engaging content that can turn IG users into email addresses.
• Identify insights and social media trends through data analytics.
• Monitor, engage, and grow our online communities through best-practice community management.
• Analyze social media performance and provide insights to improve engagement.
• Think outside the box to create and identify potential viral content.
• Stay at the forefront of social media trends and take an innovative approach to content creation.
• Craft and execute short- and long-term social media strategies aligned with our product and promotional goals 
• Share insights, reporting, and opportunities with the broader team.

WHO IS THE CONTENT BEING CREATED FOR?

Our ideal customer is a mid-career leader navigating complex organizational dynamics and personal aspirations. Here’s a snapshot of our ICA, Ethan:

• Age: 30-45 years old
• Experience: 5+ years leading teams, often in a “leaders of leaders” role
• Industry: Commercially competitive firms, ranging from small startups to large organizations
• Pain Points:
  • Constant pressure from superiors and subordinates
  • Limited resources and lack of clarity on prioritization
  • Restricted access to executive-level information
  • Difficulty holding people accountable and handling conflict
  • Challenges in influencing across organizational boundaries
  • Feeling of hitting a promotion ceiling and balancing career with family responsibilities
  • Lack of access to effective leadership role models and guidance

Ethan is highly motivated and ambitious, seeking to reach C-suite positions. He values content that provides practical solutions and drives him toward senior leadership roles. Our content focuses on delivering value, handling conflict, working at the appropriate level, and driving accountability, which are critical elements for Ethan’s breakthrough progress.

MUST HAVES

• 2-3 years of experience in social media and content marketing roles.
• Proven experience in creating engaging content for Instagram and ideally LinkedIn.
• Able to follow processes to the tee 
• Keen eye for detail to ensure no spelling errors or incorrect posts go live 
• Proficient in editing video content
• Ideally a proven track record of creating viral content across social media platforms.
• Ability to tailor content strategies for different social media channels effectively.
• Strong understanding of all major social media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.).
• A creative mindset and willingness to think outside the box.
• Strong data analysis skills to assess campaign success.
• An understanding of Ecommerce and DTC brands.
• Experience with ManyChat is highly regarded.

REMUNERATION

This role will initially be compensated at an hourly rate, with the budget range dependent on experience. We welcome applications from mid-level to senior content creators and request that you include your desired hourly rate with your submission.

WANT TO LEARN MORE ABOUT US?

Take a tour through our website, starting here.